
José Luis Bernal Zúñiga
Digital Chief & Data Officer (USA)
Mapfre Insurance

Jose Luis Bernal is the Chief Digital, Data, and Innovation Officer at MAPFRE USA, with over 30 years of experience in Property and Casualty Insurance. He joined MAPFRE Group in 2013 and played a key role in establishing its Corporate Digital Division. In 2019, he joined MAPFRE USA to enhance digital business and existing distribution channels. In 2021, he became Chief Digital and Data Officer, leading digital business development and data governance. In 2022, he took on additional responsibilities for business innovation.
Prior to MAPFRE, he held roles at Zurich Financial Services, RBS Insurance, and Linea Directa. He has a degree in Actuarial Sciences and a master’s in insurance practice, and he played professional basketball in Spain for 10 years.
Learn more about the Boston CDAO community here.
Give us a brief overview of the path that led to your current role.
Being an actuary, I have always worked with data, and creating companies I have always paid attention to the concept of Data by Design.
What is one of your guiding leadership principles?
Humility, respect to others, and commitment to results.
What is the greatest challenge your particular C-level role is facing today, and how are you addressing it?
USA insurance regulations and a lack of differentiation.
What is the key to success for someone just starting out as a CDAO?
Listening to others and showing respect to the environment.
How do you measure success as a leader?
My influence over the organization.
What is the value of being a member of Gartner C-level Communities?
Relationships and information on the evolution of technology.
Gartner C-level Communities Governing Body members share their insights and leadership perspectives to shape the agendas and topics that address the top priorities impacting business leaders today.
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