Southern California CIO Peer Roundtable

As a CIO, you know that building a strategy to serve your customers is as old as the job itself. What has shifted, however are the speed of demand, modes of commerce and the ease of entry by digital-first competitors into your market. Under these circumstances, a traditional model is too slow and rigid to keep pace with today’s digital acceleration. But what does it really mean for CIOs to put the consumer first in this evolving context?

In this session, you’ll tackle this question by discussing:

• What makes building differentiated experiences unique from traditional, siloed customer engagement and what that strategy looks like in practice
• The evolutions in data capability, technology and compliance procedures necessary to execute a customer-first strategy in any market
• The new business processes and communications channels necessary to better align with customer needs